Enterprise motto:
Taking people-oriented and market-oriented as main principle, our company aims to become a legend in umbrella industry, constantly improve enterprise's competitiveness to realize the unity of economic efficiency and social efficiency. 
 Each umbrella is a jumping musical note and a beautiful landscape. We sincerely present every single product with unique design, superb skill and excellent quality. 
Enterprise spirit: Enterprise spirit: Realistic, pragmatic, efficient and competitive
Management idea: Human first; self-discipline, self-control
Enterprise culture:
Innovation--We constantly pursue independent innovation- the essence of development of our enterprise and costumer’s.
Integrity -We are honest to both employees and customers, taking strong responsibility for entire society. 
Multi-Wins—We advocate mutual understanding, emphasize cultural diversification with a global perspective.